In the age of modern and fast-paced technology, taking your business online has been crucial.
However, just going online is not enough to grab the attention of your target audience.
First of all, even if you maintain all sorts of professionalism in your business website, it would remain incomplete because there is no better way of consistently getting organic traffic to your website apart from SEO and will push way better if advanced SEO techniques and strategies are implemented tactically.
Wondering what those tactics are?
Seems like Yes if you got into this page.
Today, you are going to know some of the best SEO techniques that will help improve your website’s optimization (and traffic) remarkably.
Are you ready to grow more of your website traffic from Google?
1). Make Your Site Super-Fast
One of the most vital factors of website strength is the site speed.
In fact, load time is significant for both search engines and end-users. A website improves customer experience and the view of your company in more ways than one, all of which help improve SEO and conversions.
Always keep in mind that a fast website always converts better.
Web users don’t have that much patience to wait for websites, that take too much time to load.
As a marketer, put yourself in the customers’ shoes and think about it:
How long will you linger over a slow-loading site?
Of course, not for long!
Most of all without speed, there is nothing.
So, here’s the deal:
Optimize the formats and responsive sizes of the media that you have uploaded to your website and eliminate loose links and pointless data that slowing down the page loading time.
Remember: IT’S A RACE.
And most importantly, Google has publicly confirmed that website loading speed is one of the major ranking factors that Google uses.
One of the tools that will check your website loading speed is the: GTMETRIX
CHECK IT: https://gtmetrix.com/
GTMETRIX is a tool that analyzes your site’s speed and makes it faster. It gives you insight on how well your site loads.
2). Maintain Mobile Friendliness
A mobile-friendly website is the one that is described to work with mobile devices. There’s this what you call “responsive” website. This means that it can across way over devices
Have you ever asked yourself: “Do I need a mobile-friendly website?”
The truth is, a major section of the online customers is surfing the internet through their smartphones.
Google created a program algorithm in the year 2015, in which it shows all sites, that are responsive in
nature, will be prioritized and will rank higher in mobile search results. They have given clear guidelines about how to make a website mobile friendly.
Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.
So, what are you waiting for?
Check and make your website mobile friendly today!
3). Switch your website https
If one were to describe the internet, adjectives like ‘private’ and ‘confidential’ probably would hardly crop up. To this date, there are many internet activities missed out on because people are cautious of their personal information and don’t trust the internet as a secure and private medium.
Changing your site from HTTP to https will secure the connection with the user and protect their details.
During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols.
Do you really want to miss out on that?
Make your business website secure right now.
4). Use Long tail keywords in your SEO Strategy
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.
Approximately, long tail keywords get less search traffic, but will usually have a higher conversion rate.
The more specific your keyword is, the less competition you will have to face.
If you just started your SEO campaign for a new website, then you should focus on long-tail keywords.
The fact is this:
A new website doesn’t have that much of authority to compete with big branded websites.
It is much easier to rank for long tail keywords than for more common keywords. Another asset for focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds the website using them is much likely to buy your service or product.
With that, having long-tail keywords will get search engine traffic faster… and eventually, rank the page for more than one term.
5). Link Building: Keep Quality in Mind, Not Quantity
If you have a website and want to gain traffic from search, you need to consistently secure good links from related websites. That means link building.
Link building is an important part of SEO services. Without the links, websites will not rank in competitive search queries.
A senior search quality strategist at Google recently revealed that “Backlink” is one of the top 3 ranking signals in Google’s search algorithm.
Look what Google is saying about the role of backlinks:
What is quality backlink?
A link from the relevant and high-quality website is considered as a quality link.
Your blog post is about SEO tips. And then, your corresponding blog post will need backlinks from other SEO blogs.
You can create and build links from Social Media Marketing or content marketing blogs because these are (Digital Marketing or Content marketing, SEO) closely related topics.
Further, you can’t build links from fashion style related blogs or articles for your SEO tips article. Those will be irrelevant ones.
The fact is this:
The higher in which it is applied to the original content and backlink content, the greater becomes the quality of the backlinks.
In addition, you must know by now that buying hundreds of links back to your website is a trick that no longer works.
The thought of the approach of the search engine users will help you generate better and improved links with proper keywords, instead of having to resort to cheap antics like buying fake links that redirect people all over the net.
Don’t irritate the user. Help them.
Simple and self-explanatory links will do just that and won’t even cause you to be banned from the Search Engines.
Beware of Google Penguin algorithm. It punishes websites that build low quality and irrelevant backlinks to their website.
If you want more organic traffic for your website, quality link building is a must. If you want to know how much will cost you, Take a look at the latest SEO pricing here!
6). Make a strong presence on Social Media
The after-effects of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Precisely, whether social media really helps your SEO efforts.
So, does it?
The answer is, yes.
Social media is HUGE. A single post showing up on someone’s timeline can interest the user to click it. Furthermore, they comment, share, re-post, and contribute till they ensure that the people they care about have read those articles.
Using social media, your marketing content can be shared more and more. This would make the content reach more people within short span of time.
The more you can attract, the more chances are there that your services would get exposed to the wider audience, resulting in increased follower base.
Share effective content on your social channels for it to grow your follower base. Thus, it will organize your SEO strategies with the increase in social media sharing.
Social media can boost more external sites to link back to your quality content. The more relevant external links you have, the more recognition you’ll achieve in Google search engines.
Just check out on social media, it is the door to the home for many internet users and engages a vast potential market for optimization. Post and let your articles thrive on social media.
7). Include a sitemap page
To help you understand what a Site Map is, it is an XML file that is full of your individual webpage’s URLs. It is like an archive of every webpage in your website.
Search engines should see all the corresponding pages that you want them to see. The more pages that they will index from you, the more trust will your site gains. It only means that your website has more information to offer.
Search engine spiders make sure that it will get to crawl all the stuff they need to crawl from your website is exactly the purpose of a Sitemap. In addition, Sitemap is not for internal linking, nor navigation. It’s for the search engine spiders.
It won’t greatly boost your on-site SEO, but it would definitely help.
Tips for Keeps: Get your own Sitemap if you don’t already have one. It’s easy and it’s necessary.
8). Produce In-Depth High-Quality Content
Establishing the right kind of content is not like composing a music track: it’s not very prone that you will become a one-hit-wonder with just one post.
Including the Professional SEO companies/association never limit their knowledge to just optimizing, they create high-quality content as well.
Write. Contribute. Research. Offer.
Retain and keep posting articles that you have written with passion and love for the subject and that will help others too.
What is Search Engine Optimization anyway, if it does not involve quality?
Be smart. Write well.
Google loves fresh quality content.
If you find it difficult to select great and relevant topics for your next blog post, you don’t have to worry.
There are two tools that will help you find an awesome content idea. Google News and Buzzsumo.
Go to Buzzsumo, select the Past year from the left sidebar, enter a vast or wide topic and then click on the search button.
Buzzsumo will display the frequently shared content in last year like this:
These are the best-performing articles in the last one year.
Moreover, you can also use the Google News for latest and fresh new content ideas.
Here is how:
9). Accelerated Mobile Pages (AMP)
For you to understand this, let’s define first what is an AMP or Accelerated Mobile Pages. AMP is an open-source coding standard for publishers.
The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.
It’s no secret that we are moving to a mobile-first world. Accelerated mobile pages (AMP) are an open source framework for creating lightning fast mobile pages. Paris Childress, CEO at Hop Online, mentioned how he is starting to see the expansion of AMP pages from mostly just article pages, to more complex pages like forms and e-commerce pages.
There are a variety of reasons more and more website owners are adopting AMP, but here are the two big ones for marketers:
- AMP enhances the mobile experience which improves on-site metrics like bounce rate
- Google go for sites that load fast and quick and tends to rank faster loading sites higher in the SERPs
To learn more about AMP check out the following resources:
- The AMP Project
- How to Get Started with Accelerated Mobile Pages
10). Guest Posting
Are you familiar with Guest posting?
If not, let’s see what its definition is.
Guest Posting is the practice of providing a post to another person’s blog to build relationships, authority, exposures, and links.
Links are a vital ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest posting provides a relationship within the blogger that hosts your corresponding post, helps you provide authority among the audiences, and taps into their audience for additional exposure,
Guest blogging is still very efficient so long as you create high-quality content that is original and not repetitive. Offer to write a post for a popular blog or request a renowned blogger to write a post for your website. Don’t be tempted to pay for links. Remember that it’s the quality that matters rather than the quantity.
11). Foster Engagement on your Website
Establishing a foster engagement to your user with your website is not so difficult. Because there are plenty of ways to foster engagement, but they all come from making a deep, broad and significant connection a real relationship. Engagement comes from loyalty and a love for the brand. If you curved your customers into the things you’re doing, you’re way more likely to see increased engagement.
1. Feature Them on Your Site
Showing customers on your site is a great way to feature the love for your customers. Just remember, make the feature about them, not about you (stuffy!).
- Create a delighted customers page where you can show off your customers and their businesses.
- Invite them to guest post on your blog. You will be inspired by how much your customers will appreciate this and the opportunity to reach a new audience.
- Show off their reviews. If users write optimistic and life-learning things on your Facebook wall or sending a praise Tweets, find a way to feature and highlight them and share them on your site.
2. Include them in Stuff You’re Already Doing
We pitch the press all the time, but sometimes we see opportunities and press leads that are much better suited for customers, so we’ll going to pitch them (with their permission!) instead.
If the pages have a strong user engagement, Google is expected to reward you with a higher ranking. The search engines assume is that when users spend more time on a page, it’s likely to have useful information.
Therefore SEO is rapidly fast-changing from one year to the next, even from one month to the next. You must remind them of focusing a solid content creation and engage your viewers deeply, and stay abreast of seo trends like backlinks, site speed, and keyword content. It is necessary to acknowledge that there is simply no secret formula or shortcut to improving your rankings. You need to put in a smart effort and then be patient to start seeing the positive results.