2018 Most Effective SEO Strategies (100% Proven & Tested)
MAKE YOUR SITE SUPER FAST
Making the speed of your site is one of the key factors in optimizing SEO (Search Engine Optimization). Google has determined that site speed is one of the signals used an algorithm to rank the pages. Learning on how to maximise site speed will be one of the reasons for high rankings in search engines.
Site page is also significant to the user experience. If the website loads fast, users can expend (and share) more of the content. Preferably, this will increase your Search Engine Optimization and rankings, as Google will detect users engaging with your content.
In this day, seconds make a difference and an effect to a site. It can no longer enable and allow your site to be hindered by unoptimized images and files. The users anticipate that the site pages will load quickly, and they won’t stick around if they don’t. With that thought, this is one of the primary ways to optimize the website for the best possible performance.
Minimize the HTTP Request – HTTP means Hypertext Transfer Protocol it is the underlying protocol used by the World Wide Web and this protocol determine how messages are transmitted and formatted, and what behavior browsers and Web Servers should take in response to different commands. HTTP Requests are counted at any time browser brings or fetches a record, picture from a web server or a page.
As indicated by Yahoo, these requests tend to take up around 80% of a Web page’s load time. The browser likewise limits request between 4-8 simultaneous connections per domain which means loading 30+ resources at once is not an option.
This indicates the more HTTP requests you need to load, the more it takes the page go and recover them all, expanding and increasing your web page’s load time.
There are many things for you to improve the speed of the site:
- Look out your site’s load time utilizing Google’s free page speed tool
- Optimize the speed of the mobile because users expect even faster when they Google on the go
- Keep in mind: It’s all about user experience and, in our day and age, the perception of online time and holding up is incredibly skewed.
MAINTAIN MOBILE FRIENDLINESS
With the rising and growing technologies like smartphones and mobile device usage making your website mobile-friendly needs to be a critical and demanding part of your website strategy.
Traditional websites, even those built up and developed a couple of years ago, were not formatted for mobile-display, and don’t render well on the present modern devices. Although some corporations have been fast to respond or react by changing their organization websites to mobile-friendly format’s, numerous decision-makers are still not yet aware that this is a significant issue which can affect the bottom-line of their business.
With this, A mobile-friendly is a site that is intended and designed to display appropriately on smaller screens, such as iPhone or Android smartphones, or intermediate measured tablets. Standard desktop websites don’t render well on these devices, while a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner, including:
- Larger or bigger and more comfortable to read the text
- Faster download speed
- Mobile Friendly navigation
- Page elements and Touch-friendly buttons
With the increasing and expanding number of visitors accessing your organization website on mobile devices, it is significant to ensure that majority of your visitors have a positive experience, regardless of what type of device they’re using to get there. If the websites take too long to download or aren’t easy to use on the mobile device, they may move along to a competitor. With a mobile-friendly website, it brings with certain vital advantages, including:
- Improved the user experience
- Increases the lead generation
- Enhanced search visibility
- Improved brand identity
SWITCH YOUR WEBSITE HTTPS
With this title, let’s define first what is an HTTPS. As indicated by Comodo (2018), Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent with your browser and the website that you are connected to. The letter ‘S’ at the end of the word HTTPS stands for ‘Secure.’ Means that all communications between your browser and the website are encrypted.
Since the key is security, HTTPS has been utilized for any site including secure data or information. It’s used for e-commerce sites to delicate protected transactions. HTTPS is recognized and used as a Search Engine Optimization benefit to your secure site. In 2014, Google announced that HTTPS would be a factor for high rankings.
With the growth of modern technologies, Mobile is changing the world. At present, everyone has smartphones with them, communicating and seeking information. With numerous countries, the number of smartphones has exceeded the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
At present, the rankings of your site will hardly change when you activate it to HTTPS. In any case, it’s not just about rankings as much as it is about user experience and gaining trust with the future customers or users. It’s necessary that we are moving to an all-HTTPS web. It is, in this way, unbelievably crucial that the site does the switch to HTTPS in the coming year.
A couple of years ago, switching to HTTPS was the major endeavor. Some big sites held up a long time to do it since it came with several challenges, like speed issues and the cost/benefit issues. Nowadays, while still challenging, it’s manageable. In case you want to switch to HTTPS, be sure to make a checklist, so you bear in mind anything during the process.
For the SEO (Search Engine Optimization) Advantages of switching to HTTPS, there is some additional benefit for you to reconsider:
- Increased Rankings
- Referral Data
- Security and Privacy
USE LONG TAIL KEYWORDS IN YOUR SEO STRATEGY
Keywords are the establishment of an SEO campaign and are at the center of each SEO decision that is made. When directing keyword research, the most significant things to check out on when selecting keywords are the search volume and relevancy. For a small company or business or one that is merely getting a website up and running, it’s not advisable to go after high search volume since it will take years even to begin to see any traction.
Your best bet is to target or focus on keywords around/somewhere in the middle, that have search volume but aren’t as competitive. These keywords could be the long tail of keywords.
HTTPS will make your site more secure, and Google is increasing up advocacy and signal weight for it. Sites with SSL is way better than traditional ones as nobody can alter or adapt anything between server and user. As usual, most of your decision ought to be based not on chasing algorithm changes, but rather on optimizing the needs and requirements of your business and improving your user experience.
So now, what is a long tail keyword?
Long tail keywords are defined as “descriptive terms that contain more than 2-3 words”. Long tail keywords account for 70-90% of all organic traffic, and the more traffic you get from long tail keywords, the more stable your traffic will be.
But, what is the big deal with long tail keywords anyway?
Long tail keywords are those terms that only get a small volume of search traffic, but in aggregate will add up to a vast amount. Below is an illustration that might help you visualize what long tail keywords are:
You should focus on long tail keywords rather than big (broad) keywords when you execute an SEO campaign. You ask why? These are the following reasons:
- Better website ranking using your main target keywords
- There will be less competition
- It will keep things just natural
- And, helps you connect with your audience.
LINK BUILDING: KEEP QUALITY IN MIND, NOT QUANTITY
Curious what the big deal is with building links to your website? Let’s start off by knowing what the meaning of link building is.
Link building is the process of getting different websites to link back to your websites. All business owners and marketers ought to be interested in building links to drive referral traffic and expand or increase site’s authority. When Google started, their approach for ranking websites in a search was primarily based around the number of links a web page had. The basic concept was that the more links a web page had, the more likely that webpage was to have good and appropriate content.
Why do you have to build links? Google algorithms are always evolving and complicated, but backlinks remain a significant factor in how every search engine figures out which sites rank for which keywords. Building links are one of the numerous strategies used in Search Engine Optimization (SEO) because links are a signal to Google that the site is a quality asset worthy of citation. In this manner, sites with more backlinks tend to earn higher ranking factor.
Primarily, the popularity of a website is determined by the number of inbound links. Inbound links are the hyperlink back to your site from another Website.
One of the significant factors in determining your Google Page Rank (PR) is the number of your inbound links from quality websites.
Effective and efficient link building does not mean unlimited building links, it means getting real and genuine links from reliable websites.
Link building is one of the significant parts of Search Engine Optimization (SEO), and I’m about to showcase some of the benefits of link building for your website.
Here are some of the benefits of link building:
- Receive traffic from the other websites linked to you.
- It will produce more visibility of your website in search results.
- Building links also help in getting indexed in search results rapidly.
- Building links can increase brand exposure.
- Even though there are still numerous other strategies that people follow, if you have a niche site, it is always advised to make a proper plan for link building.
CREATE A STRONG PRESENCE ON SOCIAL MEDIA
The search industry is continually buzzing about how social media can influence or have an impact on Search Engine Optimization (SEO). Social Media SEO indicates how social media activities can boost your website’s organic traffic through search engines. It’s a subject matter that never gets old. The reason is simple: Social media is significant for SEO in more than one way. It not only makes your SEO activities efficient and effective but rather it can also be lucrative. Indeed, social media and SEO may appear to be different, yet there’s more likely that they help each other.
Search Engine Optimization (SEO) is tied in about gaining more visibility and getting more individual to visit your website naturally. Social Media Marketing, on the other hand, is about benefitting as much as possible from social networks and getting found on them by the right people. They both may appear to look different yet have overlapping goals. Essentially, they work together. This is the reason why search engines are becoming more social, and social networks are turning into valuable search engines.
An effective and efficient social media strategy needs to have a solid SEO plan in place because both go hand in hand. Let’s see the valid reasons why you should focus your efforts on social media if you want to enhance and improve your SEO results.
Social Media content gets indexed.
Social Media helps build authority.
Social Media involves real people.
Building or working out a social media strategy can undoubtedly influence SEO and enhance your search engine rankings, helping you gain authority as an organization or company, yet it must be executed appropriately and accurately to be successful.
You’ll need to get involved on the basic sites, and Facebook, LinkedIn, and Twitter is a top priority. However, you don’t just build a profile instead use this opportunity to connect with your clients! To begin with, I suggest you to:
- Optimized and upgrade your social media profiles using keywords in your “About” section area and linking back to the services on your website.
- Ensure you have precise and consistent contact information on all the social media websites.
- Respond and react to any negative reviews or complaints your clients make on the sites.
- In either way of what the future holds, it’s precisely clear that social media can, in fact, help SEO efforts.
- Social Media offers numerous long-term benefits. It is one of the best ways to promote and develop content and be found online which is what SEO is all about.
INSTALL A SITE MAP PAGE
Sitemaps are a necessity for SEO. Do you want to know why? Let’s start by defining what a sitemap is.
A sitemap is a model of a website’s content and characterized as a basic directory or guide that holds information alongside different details on web pages that are contained on a site, in addition to the content on the pages.
Search Engines will carry out their job in crawling a sitemap to find and distinguish all information that is appropriate to a specific search query that has been performed. The pages inside the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least significant pages will be placed closer to the bottom.
A sitemap plays a vital part of any website, and even though making one from scratch will take time, it can be treated as an investment. Aside from it being significant to have a website, you should be taking time to optimize it as well as can be expected. If the spiders can’t crawl the site, it won’t get indexed, and the content won’t get ranked in search engines results pages. If it does not rank within a search results page, it is probably not be visited by users. With this result, it will not generate revenue, traffic or advertising.
The sitemap is one of the rare things in SEO that Google has given big thumbs up to.
So, which websites need a sitemap? In “the following criteria,” Google demands that sitemaps are helpful for:
- New sites
- Large websites
- Websites that have a lot of content that is not well linked
- Websites with rich media content
- It is clear from the above that majority of sites should have a sitemap.
Using a sitemap, it will ease Google’s crawl. With regards to enhance your rankings, an XML sitemap can be a right partner. It causes Google to understand your website structure while crawling it easily. Sitemaps are referred to as URL inclusion protocols as they tell search engines what to crawl. With plugins like Google XML Sitemap, it is not difficult to set this up.
PRODUCE IN-DEPTH HIGH-QUALITY CONTENT
As Search Engine Optimization (SEO) changes, the ideal approach to rank well is with high-quality content. Not just a high-quality, instead of in-depth, high-quality content. In any case, what is quality material and how do you make it?
Content isn’t just a blog post or Web page that you post to your site. It is the information or data you give/submit to search engines to be given to searchers. With that, quality content is anything that Google decides is worth sharing. It is the real answers to real people’s questions and inquiries.
There are some tips on how to make your site credible, engaging and useful. Nonetheless, when it comes to a high-quality or more valuable, Google essentially says, “be more valuable or high-quality.”
As you start or begin creating content, you must make sure that the website is:
- Informative and useful
- More valuable and valuable than other sites
But when you start creating quality content, you must be aware that there is a challenge for making the content, quality. And here a few things you need to keep in mind to reach that goal:
- QUALITY IS A SUBJECTIVE GOAL – Who truly knows what it is until the point that you hit it? Is it short, long, witty, serious? It could be any of the above. It could be none of them. So, a significant piece of your content strategy must be defining this word for the brand.
- HIGHER QUALITY CONTENT REQUIRES A BIGGER INVESTMENT – For having a higher quality, you’ll have to invest or provide better graphic artists and better writers. And, need help for programming to create interactive content.
- QUALITY IMPLIES TRUST – That is the reason why Google shares stuff that they see other individuals sharing. They understand that as a vote of certainty, a tick mark on the quality scoreboard. So, while you’re assembling or building the quality of your content, it’s vital to put energy into making trust too.
Remember that quality content leads to higher conversion and ranking. Having an attractive text, words, phrases or content will also result in higher conversions of the website. If the people or the audience appropriately understand the message or content, chances are much high for them to return to your site.
Another thing that promotes a beautiful content is adding colors on each post you created by using images or color combinations on your website design, here is the chart that will help you choose the best colors for your website/content.
ACCELERATED MOBILE PAGES
Accelerated Mobile Pages (AMP) is out and has been conjectured to have two advantages or benefits for Search Engine Optimization (SEO), One is it will have a “Fast” or “Quick” label designation on search engine result pages, and the other one is it will be a ranking factor.
Let us define first what is Accelerated Mobile Pages (AMP). AMP is an open-source coding standard for publishers to have the capacity to load their sites rapidly or quickly on mobile responsive could be inconvenient and moderate because desktop resources are bounty and plenty. In case we are honest with ourselves, most of the elements of a desktop website are unnecessary for a mobile site.
Let’s look at what some of the advantages. AMPs can offer you in the context of Search Engine Optimization and beyond it are:
SPEED – Accelerated Mobile Pages load about twice as quick as an equivalent mobile page and have just one-tenth the latency. That is an enormous speed advantage over traditional site pages. That increased and expanded speed will give you a couple of distinct benefits: clients and customers will have the capacity to get your content faster, and your visitors will probably experience a purchase or checkout process since they know it will go rapidly and smoothly.
ENGAGEMENT – AMPs likewise give you more chances or opportunities to connect with your visitors. Visitors on an AMP will probably interact with any features you offer, including, buttons, forms, videos, links and even online shopping because your site will look sleeker and provide greater usefulness.
VISIBILITY – Also, Accelerated Mobile Pages give your site a boost in visibility. As of now, having a page with AMP protocols doesn’t expand or increase your page authority or domain authority; however, it makes that page qualified for the AMP carousel that rests above typical search results.
Overall, Accelerated Mobile Pages(AMP) is an effective and efficient way to increase the search visibility, possibly secure more conversions from the traffic you receive, and it will also give your visitors a better and pleasant impression of your brand.
What is Guest Posting? Guest Posting or also known as Guest Blogging is one of the techniques that are effective in SEO. It is the act of contributing a post to someone else’s blog to build a relationship, advertisement, and links that could help boost the website. In return, external backlinks to your blog and a lot of exposure will be given to you.
Why is Guest Posting effective?
Guest Posting is about making a connection to other user and bloggers, these bloggers are influential people, and they play a big part on the internet, and through this, you might expand your influence in the social media world. For example, you posted on someone’s blog which is popular, and your post is quite good, it will be an advantage to you as you can be fashionable as well. Guest posting links also act as a source of referral traffic. This can increase social followers and authority.
Blogging as a guest is a great way to increase the traffic and rank of your site when people are searching in Google because of the backlinks that are on your site from the blog you are showing up on. Google monitors what people are interested about, and if it sees that people are likely to visit and are interested in your site, the individuals commenting, sharing, liking or linking to your blog can help your blog move up in Google’s PageRank, this will give you a lot of advantage in terms of ranking, traffic, and relevant topics when someone searches in Google.
When doing guest posting consider including related internal backlinks to one of their previous blog posts within your guest post This can increase the traffic for your site.
Promoting your guest blog post on your own social media accounts and blog is an excellent and effective way of generating more traffic back to your guest and their site. It could also be used to share the content of your post and appreciate them for publishing your post.
Guest Posting or Guest Blogging is an effective and safe way to create communication and relationship as well as to increase traffic and ranking of your site. Plus, it will make you gain a new audience for the content of your blogs.
FOSTER ENGAGEMENT ON YOUR WEBSITE
Engaging with your users (visitors, audience members, customers or whichever term you prefer) is essential if you want to increase or wish to have a higher ranking in SEO. Individuals wish to speak their minds and say something regarding subjects they feel passionately about, so building a community with your site is an extraordinary way to start a conversation and increase the traffic to your website. With this, user engagement is significant in the visibility of search engines.
Engagement is all about maximizing or boosting the value of your audience, increasing the recurrence they return to the site, and the tendency to tell their companions and friends. Plain and simple. Through this, you need to be creating value for as many visitors or audience as possible.
With that, for you to quickly have an engagement with your site, connect it to all social media networks like Facebook, LinkedIn, etc. This must serve as your key to have a high engagement with your users especially now that people are involved through social media networks.
Having a website that is connected through social media networks can boost your user engagement. But you should have an outstanding content of your site to attract the audience with your website.
Engaging your visitors using content promotion strategy.
There are some ways, and tips for you in getting engagement with your users, or audience quickly and easily with the content of your site:
- The content must be Fresh and should be updated regularly
- Content must be Targeted, and it should be aimed at your audience
- The content must be Valuable so that it will be useful to your audience
- The content must be Concise, that should be clear and straightforward
But how can you be so sure if your content is making an engagement? Here are the possible reasons:
- Is your content liked and shared by the audience or readers on their social media networks?
- Do visitors frequently comment on your posts?
- Do audience or visitors to your website typically visit other pages, or quickly bounce out from the page they arrived at?